165TH ST MALL

The Greater Jamaica Development Corporation (GJDC) sought to create a unique public art and lighting installation for the busy 165th Street pedestrian mall that would also showcase the district’s local artistic talent. Our design for a pop-up digital art wall elevates the common Jersey barrier to incorporate lighting and art, effectively creating a roaming public gallery that will feature a rotating line-up of Queens-based artists.

Outcomes

The pilot installation provided a platform for the BID to engage with the local arts community, while also activating the pedestrian environment and helping to enhance the business strip, especially in the evening hours.

Approximate Budget $20,000

Selected press"Local artist's work featured on digital art wall in Jamaica," Times Ledger, August 17, 2018"Jamaica, Queens Digital Art Wall," 1010WINS Radio, August 16, 2018